Challenge
Zyra was created as a conceptual wellness brand to showcase my extensive use of AI throughout the branding, advertising, and experiential design process. The challenge was creating a cohesive, human-centered visual identity across multiple touchpoints while ensuring the AI-generated work still felt warm, premium, and emotionally authentic.
Solution
I developed a creative direction centered around “wellness in motion,” combining bright minimalist aesthetics with warm organic textures and editorial storytelling. Through strategic art direction, prompt engineering, and consistent visual refinement, I used AI as a collaborative design tool to create a unified brand world spanning logos, packaging, OOH advertising, retail concepts, and digital experiences.
