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Challenge
The goal of this project was to create a series of AI-generated posters for the Lagunitas IPA brand, guided by a detailed creative brief defining the product’s essence, visual style, tone, and key themes.
Solution
My approach was rooted in experimentation—using tools like Adobe Firefly, Midjourney, and ChatGPT to translate my creative brief into AI-driven visuals. Focusing on the paradoxical nature of Lagunitas Hazy Wonder IPA, I created bold, surreal compositions that reflect its “hazy yet bright” character. The result is a playful, mysterious campaign shaped through collaboration between human creativity and AI.
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